SOU・SOU Kikoromo
Free from rigid rules of traditional kimono dressing, we propose clothing that is relaxed, joyful, and easy to wear. A new genre of Japanese-inspired apparel designed to fit modern lifestyles.
SOU・SOU Spring Yosooi
Kumihimo: a traditional craft long employed within Japan's kimono culture. This time we visited Shōen Kumihimo in Uji, Kyoto, who also craft the haori cord for SOU・SOU, for hands-on braiding experiences. It is a moment to experience Kyoto's traditions while feeling the historic atmosphere of Uji.
Outfits for Special Occasions
For special occasions marking life's milestones, how about dressing in SOU・SOU?
SOU・SOU’s Formal Wear
In Japanese aesthetics, there are three levels of formality: Shin, Gyou, and Sou.[SOU・SOU Gyou] offers items positioned as “slightly formal. Gyou series sits between traditional kimono and everyday styles
Muslin Kimono Blouse
Inspired by the three levels of formality in Japanese culture—Shin(真), Gyou(行), So(草)—this shirt is named So-i(草衣) as a relaxed “So(草)” garment, in contrast to the formal “Shin(真)” kimono. Made from lightweight, smooth-textured muslin for a comfortable and airy feel.
Neues Produkt
We offer clothing that is free and fun. A new genre of Japanese attire that fits seamlessly into modern lifestyle.













